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Dream Transfer

Award: Wood Pencil

Wood Pencil / Entertainment / Use of Talent & Influencers / 2022

Football has become elitist. As billionaires and oil barons flood the big leagues, smaller local teams are being pushed to the sidelines. eBay, the world's most democratic marketplace, wanted to level the playing field. During the ultra-expensive Transfer Window, eBay put unreachable legends like Roberto Carlos and Eni Aluko within reach of humble Sunday League clubs by listing them on eBay for anyone to bid on. Not for millions, but for only £5. It reminded the world that football isn't all about money, but passion and community, and for the first time ever, eBay brought Super League attention to Sunday League.

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