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Award: Wood Pencil

Wood Pencil / PR / Creative Use of Budget / 2022

Award: Shortlist

Shortlist / Spatial Design / Creative Use of Budget

In rugby, homosexuality is a still taboo. Even Gareth Thomas, the famous rugby star, waited to retire before announcing his homosexuality. And in the Top 14, the biggest league in the world, with over 1,500 pro players, no one has ever officially come out. The data says it all: in rugby, 75% of players would not feel comfortable talking about homosexuality. For Pride Month, this data was placed in the most visible place: on the field.

Credits

Lead

Client

Country

Advertising Agency

Art Director

  • Alexandra Puchnaty

Brand

  • Ligue Nationale de Rugby

Chief Creative Officer

  • Fred &Farid

Copywriter

  • Edouard Delcourt

Executive Creative Director

  • Olivier Lefebvre

Senior Manager Editorial & Content

  • Arnaud Becquet

Account Manager

  • Leslie Hatchwell

Brand Communications Manager

  • Nathan Samson

Brand Manager

  • Alexandre Leboucher

Co-President

Event Manager

  • Romain Mathieu

Head of Communications

  • Thomas Otton

Head of Communications Strategy

  • Nathan Samson

Head of Social Media

  • Anthony Bober

Strategic Planner

  • Pierre Gris
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