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Mystery Sniper

Award: Wood Pencil

Wood Pencil / Gaming / Entertainment / 2022

Award: Shortlist

Shortlist / Gaming / Brand Integration

Award: Shortlist

Shortlist / PR / Product Launch

In Call of Duty Warzone, 150 players battle each other with a simple goal – to be the last one left alive. Whoever wins gets to see their in-game character get evacuated off the map by helicopter as the sole winner. As the first-ever teaser of the next game in the series, Call of Duty Vanguard, INGO Stockholm introduced one of the main characters of the game by making a change to the holy ending scene of Warzone. Instead of successfully getting evacuated by helicopter, a character based on the most successful female sniper in history stole player's victory right in front of their eyes.

Credits

Lead

Client

Country

Advertising Agency

Art Director

  • Max Hultberg

Brand

  • Call of Duty

Chief Creative Officer

  • Björn Ståhl
  • Pelle Sjoenell

Copywriter

  • Magnus Ivansson

Production Company

Senior Creative Director

  • Eric Biessman

Senior Visual Director

  • Michael Sanders

Vice President of EMEA Marketing

  • Daniel Green

Account Director

  • Rickard Allstrin

Account Manager

  • Klara Jonson

Chief Marketing Officer

  • Fernando Machado

Head of Marketing

  • Tyler Bahl

Managing Director Go-To-Market

  • Anna Malmhake

Planner

  • Simon Stefansson

Vice President

  • Jim McMullin
  • Tyler Bahl

Vice President of Consumer Marketing

  • Carolyn Wang
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