Wood Pencil / Press & Outdoor / Tactical Poster Adverts / 2022
Shortlist / PR / Reactive Response
Yeezy X Gap launched the biggest clothing drop of the year, which sold out in hours. TAXI hijacked the hype to call out the fashion industry’s use of Uyghur forced labour. By acting fast, it could leverage the clothing brand’s huge media spend to speak directly to a captive audience of hopeful fashion fans – and turn them into supporters for the Human Rights Foundation's cause.
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