Meat?
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2022
Many people can’t tell the difference between the Whopper and the Plant-Based Whopper from Burger King. But can they tell the difference between plants and meat? To find out, DAVID Madrid worked with a photographer to shoot vegetables and play with the visual similarities between meat and plants. The result? A series of visuals that look as confusingly meaty as the taste of Burger King’s Plant-Based Whopper.
