• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Super.Human.

Award: Yellow Pencil

Yellow Pencil / Art Direction / Film / 2022

Award: Yellow Pencil

Yellow Pencil / Entertainment / Scripted Short Form

Award: Wood Pencil

Wood Pencil / Branding / Campaign Branding

Award: Wood Pencil

Wood Pencil / Integrated / Corporation

Award: Shortlist

Shortlist / Impact / Advertising

Award: Shortlist

Shortlist / Impact / Sustained Solution

Channel 4's Superhumans campaign was hugely influential, but a decade on, some people with disabilities pointed out that it had inadvertently given way to a new stereotype: the sports superhero. So, the iconic campaign was ripped in two – literally. For the broadcaster's Tokyo 2020 Paralympic Games campaign, the idea was to highlight the athletes' humanity and capture all of the commitments and sacrifices they make, because that's what sets them apart. The provocative campaign strapline summed this up: To Be A Paralympian, There's Got To Be Something Wrong With You

  • Super.Human.
  • Super.Human.
  • Super.Human.
  • Super.Human.
  • Super.Human.
  • Super.Human.
  • Super.Human.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again