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Award: Wood Pencil

Wood Pencil / Film / Creative Use of Budget / 2022

Car companies are switching to electric, but the lack of charging infrastructure remains a huge barrier. The CEOs of car manufacturers always say they will get ahead of this issue, yet nothing really gets done. At the same time, no one is investing in going electric as much as Volvo. When the company became the leader of charging stations in Brazil, everyone started recharging there – including owners of competing electric car brands. It was the perfect opportunity to show how Volvo is leading the way in going electric.

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