Recharge Busted
Award: Wood Pencil
Wood Pencil / Film / Creative Use of Budget / 2022
Car companies are switching to electric, but the lack of charging infrastructure remains a huge barrier. The CEOs of car manufacturers always say they will get ahead of this issue, yet nothing really gets done. At the same time, no one is investing in going electric as much as Volvo. When the company became the leader of charging stations in Brazil, everyone started recharging there – including owners of competing electric car brands. It was the perfect opportunity to show how Volvo is leading the way in going electric.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.