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Swipe Night: Killer Weekend

Award: Wood Pencil

Wood Pencil / Film / Interactive / 2022

Award: Shortlist

Shortlist / Entertainment / User Participation

Award: Shortlist

Shortlist / Entertainment / Apps

Award: Shortlist

Shortlist / Digital / Social

Tinder's Swipe Night is an interactive live-action entertainment platform. It lives exclusively on the Tinder app and is designed to give Gen Z a more meaningful way to connect through the power of storytelling. The experience is shot from a first person perspective, meaning the user becomes the protagonist as they swipe to make choices at various points in the story, which ultimately changes the narrative. Not only that, but the choices also impact who the user matches with at the end. It's a game-changing experience that blends marketing, entertainment, technology and dating.

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