Reverse Selfie
Award: Yellow Pencil
Yellow Pencil / Press & Outdoor / Press Campaigns / 2022
Award: Yellow Pencil
Yellow Pencil / Entertainment / Integrated
Award: Graphite Pencil
Graphite Pencil / Direct / Integrated
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercials Over 30 Seconds
Award: Graphite Pencil
Graphite Pencil / Integrated / Health & Wellbeing
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Poster Campaigns
Award: Wood Pencil
Wood Pencil / Direction / Film
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds
Award: Wood Pencil
Wood Pencil / Direct / Press & Outdoor
Award: Wood Pencil
Wood Pencil / PR / Multi Market
Award: Shortlist
Shortlist / Digital / Social
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
Drawing on the experiences of real girls, Reverse Selfie highlights the pressures of social media and the dangers of retouching apps to children around the world. The film follows the true story of Grace and the editing apps she uses to achieve the ‘ideal’ selfie – the same harmful and readily available editing apps that are in the hands of billions of girls. Every filter and retouched blemish were authentically recreated based on the tools Grace and the girls from our cast used to edit their selfies every day.
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