Every Rise, Every Fall, Every Victory - We're in it Together
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds / 2022
Every Rise, Every Fall, Every Victory – We’re In It Together highlighted the power of solidarity that comes with the Olympics. The film spotlighted the relationship between Olympians and their supporters around the world as they mirror the athletes’ movements, demonstrating the impact of human connection and the belief in others. It formed part of the International Olympic Committee’s Stronger Together campaign for the Tokyo 2020 Olympic Games, and demonstrated the IOC’s belief in solidarity, the power of sport and the role of the Olympics in uniting people and communities around the world.