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Drama vs Reality

Award: Shortlist

Shortlist / Film / TV/VOD Commercial Campaigns / 2022

Drama vs Reality highlights the wealth of drama and reality shows that are available on the ITV Hub. The campaign shows stars from drama and reality TV shows stopping at nothing in the fight for our attention. In these epic fights for our attention, we see drama collide with reality on our screens in the most memorable ways, from Jason Watkins trying to poison Love Island star Kem Cetinay, to Emmy-winning actor Anna Friel’s cunning plan to wipe out even more reality stars.