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Privacy - Tracked

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds / 2022

Tracked brings to life the invasiveness of data tracking in our everyday lives through a maddening and metaphorical adventure. The film follows a young man throughout his day as a crowd of people personifying apps and data brokers track him, all vying for his personal information. Overwhelmed by the unrelenting scavengers, he uses his iPhone to decline the App Tracking Transparency request for apps to track him. In a moment of epic empowerment and visual magic, the data brokers begin to forcefully vanish into small pixels, ultimately restoring his privacy.

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