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Google Black-Owned Friday

Award: Wood Pencil

Wood Pencil / Casting / Film / 2022

Award: Wood Pencil

Wood Pencil / Digital / Promotional Websites

Award: Wood Pencil

Wood Pencil / E-Commerce / Entertainment

Award: Shortlist

Shortlist / Direct / Film

Award: Shortlist

Shortlist / Impact / Initiative

Award: Shortlist

Shortlist / E-Commerce / Entertainment

Award: Shortlist

Shortlist / Integrated / Content Led Campaigns

In 2020, Google and U.S. Black Chambers Inc. ran Black-owned Friday, which reframed the busiest shopping day of the year as a day to support Black-owned businesses. To cement the movement in culture and directly impact more businesses, in 2021, the Grammy Award winner and small business owner T-Pain created a song to encourage people to buy Black-owned. The song became the soundtrack for an interactive film that let people shop over 100 products from 55 Black-owned businesses. Starring real business owners alongside icons like Normani, it showed how Google tools help you find Black-owned shops to support.

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Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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