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Save it See it

Award: Graphite Pencil

Graphite Pencil / Digital / Social / 2022

Award: Wood Pencil

Wood Pencil / Entertainment / User Participation

Award: Shortlist

Shortlist / Media / Social

The content that people save on social media determines the suggested content that then appears in their feed. Save It See It highlighted the way that social media algorithms could be used to promote women's sport. If people save women's sports content, they'll see more women's sports content. By leveraging brand recognition – the save icon resembles the Michelob Ultra logo – and hijacking existing technology, it brought much needed visibility to women athletes.

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