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Reverse Selfie

Award: Yellow Pencil

Yellow Pencil / Press & Outdoor / Press Campaigns / 2022

Award: Yellow Pencil

Yellow Pencil / Entertainment / Integrated

Award: Graphite Pencil

Graphite Pencil / Direct / Integrated

Award: Graphite Pencil

Graphite Pencil / Film / Social Commercials Over 30 Seconds

Award: Graphite Pencil

Graphite Pencil / Integrated / Health & Wellbeing

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Poster Campaigns

Award: Wood Pencil

Wood Pencil / Direction / Film

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds

Award: Wood Pencil

Wood Pencil / Direct / Press & Outdoor

Award: Wood Pencil

Wood Pencil / PR / Multi Market

Award: Shortlist

Shortlist / Digital / Social

Award: Shortlist

Shortlist / Integrated / Content Led Campaigns

Drawing on the experiences of real girls, Reverse Selfie highlights the pressures of social media and the dangers of retouching apps to children around the world. The film follows the true story of Grace and the editing apps she uses to achieve the ‘ideal’ selfie – the same harmful and readily available editing apps that are in the hands of billions of girls. Every filter and retouched blemish were authentically recreated based on the tools Grace and the girls from our cast used to edit their selfies every day.

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  • Reverse Selfie
  • Reverse Selfie
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  • Reverse Selfie

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