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Hidden Spots_Digital Use of Talent & Influencers

Award: Graphite Pencil

Graphite Pencil / Digital / Use of Talent & Influencers / 2022

Award: Wood Pencil

Wood Pencil / Gaming / Brand Partnership

Award: Wood Pencil

Wood Pencil / Gaming / User Participation

Award: Wood Pencil

Wood Pencil / Experiential / Community

Award: Shortlist

Shortlist / Entertainment / User Participation

Online games don't have a pause button, so gamers hardly have time to eat through 8 hours and 27 min of average gameplay. Heinz teamed up with top streamers to map out snack-safe zones in Call of Duty. After that, the gaming community got on board and mapped out their own spots in other games.

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