Google Black-Owned Friday
Award: Wood Pencil
Wood Pencil / Casting / Film / 2022
Award: Wood Pencil
Wood Pencil / Digital / Promotional Websites
Award: Wood Pencil
Wood Pencil / E-Commerce / Entertainment
Award: Shortlist
Shortlist / Direct / Film
Award: Shortlist
Shortlist / Impact / Initiative
Award: Shortlist
Shortlist / E-Commerce / Entertainment
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
In 2020, Google and U.S. Black Chambers Inc. ran Black-owned Friday, which reframed the busiest shopping day of the year as a day to support Black-owned businesses. To cement the movement in culture and directly impact more businesses, in 2021, the Grammy Award winner and small business owner T-Pain created a song to encourage people to buy Black-owned. The song became the soundtrack for an interactive film that let people shop over 100 products from 55 Black-owned businesses. Starring real business owners alongside icons like Normani, it showed how Google tools help you find Black-owned shops to support.
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