Bedtime Stories
Award: Graphite Pencil
Graphite Pencil / Experiential / Use of MR / 2022
Award: Wood Pencil
Wood Pencil / Digital / Use of XR
Award: Wood Pencil
Wood Pencil / Digital / Storytelling
Award: Wood Pencil
Wood Pencil / Digital Design / Connected Experiences
Award: Shortlist
Shortlist / Radio & Audio / Entertainment
Award: Shortlist
Shortlist / Digital Design / Digital Experiences
There are 2.7 million children in the US with an incarcerated parent. Research shows that the trauma of parental incarceration affects children's mental and physical health. Bedtime Stories connects children and their parents using a app-based storytelling experience, which can help to minimise some of those negative consequences. The intimacy of story time is captured using audio recordings of the parent reading the story, which the child can listen to as they make their way through the book.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.