The Impossible Combo
Award: Shortlist
Shortlist / E-Commerce / Promotions / 2022
Award: Shortlist
Shortlist / Direct / Products & Services
Thanks to a partnership with the delivery app Rappi in June 2021, Burger King pulled off the first ever sale of a unique combo meal consisting of a Whopper sandwich with a side of McDonald's Fries. During the campaign, for every Whopper ordered from Rappi's app, a courier went straight to a Burger King restaurant to pick up a Whopper, then stopped at a McDonald's restaurant on the way to pick up a side of Fries, and brought them together as one single order: the Ultimate Combo.