Seltzer Launch
Award: Wood Pencil
Wood Pencil / Direct / Events / 2022
Hard seltzer has enjoyed explosive category growth and every beer brand is jumping on the bandwagon to launch one. But MGD would never launch a seltzer, because it is unapologetically beer. So the brand launched a seltzer the only way it knew how: by strapping it to a rocket and blasting it into oblivion. The launch was teased with video content and hosted as a live-stream that over 1 million people tuned into.
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