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Your Life In Four Letters

Award: Shortlist

Shortlist / Typography / Posters / 2022

Your Life in Four Letters involved creating an entirely new look and feel, including a fresh colour scheme, a new layout system and digital assets. And at a time when everything is being streamlined and optimised, the brand design opted for a more personal approach with OTTO Play, a typeface reflecting OTTO's unique brand experience. A total of 40 posters were designed, each depicting different stages of customers' lives.

  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters
  • Your Life In Four Letters

Credits

Lead

Client

Country

AdvertisingAgency

Design Agency

Art Director

  • Melissa Mlynek

Brand Design Director

  • Ivo Friedburg

Chief Creative Officer

  • Heinrich Paravicini

Creative Director

  • Anne Katrin Trybek
  • Jonas Möllenbeck

Creative Lead

  • Janis Zinke-Hüge

Designer

Executive Creative Director

  • Ben Erben

Typographer

  • Henning Skibbe

Brand Marketing Director

  • Rodja Schmitz-Hübsch

Client Services Director

  • Anne Wolkodaw

Head of Brand & Advertising

  • Alexander Rohwer

Managing Director

  • Stefan Setzkorn

Senior Project Manager

  • Julie Sendrowski

Strategist

  • Isabel Fritz
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