The Official Tennis of Sipsmith Gin
Award: Wood Pencil
Wood Pencil / Integrated / Small/Medium Enterprise / 2022
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Film
When the keys to Centre Court landed in the wing of Sipsmith's rather dapper brand ambassador, Mr Swan, his task of announcing the gin brand's new partnership with the Championships was never going to go to plan. In typical Swan-style, he mistakenly announces Wimbledon to be the "official tennis of Sipsmith Gin". It's not long before things snowball and Mr. Swan gets more and more carried away, claiming that everything iconic about Wimbledon – from the grass to the ball machines to the tournament's famous hawk – is now Officially Sipsmith's.
What did the judges have to say?
"It's just so simple and well-written. It's hard to write funny stuff these days and this is a classic example of how to do it."
Joy Chakravorty, Creative Director, Edelman
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