New Fairies
Award: Wood Pencil
Wood Pencil / Art Direction / Integrated / 2022
Skateboarding has always been seen as a man's sport. Nike New Fairies is an invitation to change that and ensure that skateboarding is a girl's sport too, with a little help from a real fairy: Rayssa Leal, a seven-year-old girl who became famous by doing a heelflip dressed as a fairy. Graffiti was brought together with animation to create a magical universe in the style of classic fairytale films, while the original soundtrack from Cinderella was mixed with gritty skateboarding sound effects.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.