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Love Crossings

Award: Wood Pencil

Wood Pencil / Media / Press & Outdoor / 2021

If condom manufacturer BILLY BOY insists that people should always carry a condom when meeting someone, then condom ads should also be placed where they meet: at street crossings with personal names. For example; David and Erich meet at the crossing of Davidstraße and Erichstraße in Hamburg; Anne and Heinrich at Annenstraße and Heinrich-Heine-Straße in Berlin and so on. With a smart algorithm, SERVICEPLAN first detected suitable street crossings and then automatically combined them with available media spaces located right at those intersections.

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