• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Love Crossings

Award: Wood Pencil

Wood Pencil / Media / Press & Outdoor / 2021

If condom manufacturer BILLY BOY insists that people should always carry a condom when meeting someone, then condom ads should also be placed where they meet: at street crossings with personal names. For example; David and Erich meet at the crossing of Davidstraße and Erichstraße in Hamburg; Anne and Heinrich at Annenstraße and Heinrich-Heine-Straße in Berlin and so on. With a smart algorithm, SERVICEPLAN first detected suitable street crossings and then automatically combined them with available media spaces located right at those intersections.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again