Bahlsen Global Packaging Re-launch
Award: Wood Pencil
Wood Pencil / Packaging Design / Rebrand / 2021
With a bold and innovative legacy from the past, Bahlsen realised that the current identity and packaging hadn’t moved with the times and had lost a defined personality. The brand asked Auge Design for a revolution, a vision of the brand ten years on and, most of all, to help them become an icon. The studio emphasised the most crucial element, the blue signature, exploding it on the packaging and combining it with a multicoloured background system.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.