With a bold and innovative legacy from the past, Bahlsen realised that the current identity and packaging hadn’t moved with the times and had lost a defined personality. The brand asked Auge Design for a revolution, a vision of the brand ten years on and, most of all, to help them become an icon. The studio emphasised the most crucial element, the blue signature, exploding it on the packaging and combining it with a multicoloured background system.
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