• D&AD Awards 2021
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Saylists

Award: Graphite Pencil

Graphite Pencil / Direct / Product & Service / 2021

Award: Graphite Pencil

Graphite Pencil / Digital / Use of Data

Award: Graphite Pencil

Graphite Pencil / Direct / Innovation

Award: Wood Pencil

Wood Pencil / Digital / Use of Technology

Award: Wood Pencil

Wood Pencil / PR / Entertainment

Award: Wood Pencil

Wood Pencil / PR / Product Launch

Award: Shortlist

Shortlist / Media / Radio & Audio

Repetition is key to overcoming a speech sound disorder, but for kids, repetition is boring. Except when it happens in music. Warner Music teamed up with Apple Music to analyse over 70 million song lyrics, isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were collated into Saylists: playlists categorised by problem sounds, providing an easy, accessible, and enjoyable way for kids to practise the sounds they have trouble with, simply by singing along to their favourite songs.

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