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Next Minute Law

Award: Wood Pencil

Wood Pencil / Direct / Integrated / 2021

Brazil has a tragic 1,388 rape cases per day, which is almost one per minute. 98% of them are women, and 78% are under 14 years old. But Brazilians don’t know about it. They also don’t know about their rights: a new law to help these victims of rape. To bring awareness to this, a group of women in advertising, design, and UX united to brand the law, and make it public and memorable by giving it a name: the next minute law.

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