• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Direct / Printed Materials / 2021

Despite the continuing rise in mass shooting numbers, America still lacks common sense gun laws. This is a challenging issue for Congress, mainly because each state has its own laws. Feeling that the government wasn’t acting on the subject, MullenLowe directly attacked a trait Americans are most known for: their pride for their land. Change the Ref’s Shamecards are a postcard collection designed to demand gun law reform from Congress by subverting traditional greeting cards depicting each city’s landmarks. The Shamecards instead show what US cities are becoming known for: mass shootings.

  • Shamecards
  • Shamecards
  • Shamecards
  • Shamecards

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again