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Meet Frank

Award: Wood Pencil

Wood Pencil / Gaming / Brand Integration / 2021

Award: Shortlist

Shortlist / Direct / Integrated

Award: Shortlist

Shortlist / Gaming / Brand Partnership

Pringles wanted to capture the attention of Europe’s frequently snacking gamers and prove its social powers to the gaming community. Grey brought the most antisocial character out of a real game and into the real world. He connected with millions of gamers and rose to fame, all before returning to his game for good as a more friendly character. The Pringles-fuelled zombie made it into the top ten most-watched streams globally, trended on Twitter and even generated his own fan art. Thanks to Frank, sales of Pringles increased 24.7%.

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