Meet Frank
Award: Wood Pencil
Wood Pencil / Gaming / Brand Integration / 2021
Award: Shortlist
Shortlist / Direct / Integrated
Award: Shortlist
Shortlist / Gaming / Brand Partnership
Pringles wanted to capture the attention of Europe’s frequently snacking gamers and prove its social powers to the gaming community. Grey brought the most antisocial character out of a real game and into the real world. He connected with millions of gamers and rose to fame, all before returning to his game for good as a more friendly character. The Pringles-fuelled zombie made it into the top ten most-watched streams globally, trended on Twitter and even generated his own fan art. Thanks to Frank, sales of Pringles increased 24.7%.