By growing, buying and roasting the coffee itself (with the humble goal of influencing the coffee industry for the better), Lykke challenges the normal way of doing things. The unique business model and the committed people behind the brand was Open Studio Stockholm’s most important inspiration through the design process. As it turns the industry upside down, the studio decided to do the same with the design. It is no coincidence that Lykke is an old Scandinavian first name that means happiness and that is the main goal the identity sets out to achieve.
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