The Big Issue is a UK street magazine which offers a new hope for homeless and vulnerably housed people. When coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So FCB Inferno recreated the sales model digitally on LinkedIn. The agency used location data to find the businesspeople who worked in the area where the vendors used to sell, thus reconnecting them with old customers who had walked by them every day. They upskilled digitally in the process, changing perceptions about what Big Issue vendors could accomplish.
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