• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Graphite Pencil

Graphite Pencil / Media / Integrated / 2021

Award: Wood Pencil

Wood Pencil / Digital / Integrated

Award: Wood Pencil

Wood Pencil / Impact / Initiatives / Brands

Award: Shortlist

Shortlist / PR / Integrated

In 2020, the pandemic had left over 25 million Americans unemployed. So on Labor Day, instead of taking a day off, Red Wing Shoes took it on by launching a national movement dedicated to helping get the American workforce back on its feet. Instead of promoting holiday discounts, the brand promoted every open position Red Wing had with the launch of #LaborDayOn and then put the call out for any and all other brands to do the same. With over 220 brands joining the movement – including Burger King, UPS Vice and GAP – an initiative that began in small-town Minnesota sparked a movement uplifting communities nationwide.

  • #LaborDayOn
  • #LaborDayOn
  • #LaborDayOn
  • #LaborDayOn
  • #LaborDayOn

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again