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For the Love

Award: Shortlist

Shortlist / Art Direction / Experiential / 2021

Award: Shortlist

Shortlist / Digital / Physical & Digital

BBDO New York created a three-day, one-of-a kind, live event on Twitch to celebrate basketball, sneakers and the culture at large. It partnered with artist Temi Coker to create a vibrant look and feel for the campaign and animated the court in real time using 3D projection mapping. Viewers could influence the artwork on the court live, get their Tweets animated live on court, cheer for and interact with the influencer talent competing in a slam dunk contest, game of HORSE, and a one-on-one matchup.

Credits

Client

Country

Advertising Agency

Design Agency

  • VT Pro Design

Production Company

  • VT Pro Design

Account Director

  • Raymond Dorecely Jr.

Account Executive

  • Matthew Nein

Animation

  • Akiko Yamashita
  • Art Perez
  • Tavia Morra

Animator

  • Rad Mora

Art Director

  • Ellen O'Donnell

Art Producer

  • Lizzy Lehn

BBDO Studios Lead

  • AJ Rowe

Chief Creative Officer

Colorist

  • Anthony Campagna
  • Dan Edwards

Copywriter

  • James Henderson

Creative Director

  • Anthony Ciannamea
  • Brian Stokley
  • Martins Zelcs

Creative Producer

  • Mike Lee

Editor

  • Mike Plunkett

Executive Creative Director

Executive Producer

  • Andrew Osborne

Executive Producer Experiential

  • Adrienne Katz

Graphic Designer

  • Andreas Vaduva

Illustration

  • Temi Coker

Influencer Lead

  • Lucy Bennett

Post Lead

  • Allie Kolb

Post Producer

  • Joshua Katcher

Post Production Company

  • BBDO Studios

Producer

  • Jett Gelber
  • Mike Woodall

Production Manager

  • Hayk Khanijan
  • Nico Yernazian

Project Management Director

  • Nooreen Masih

Senior Account Director

  • Janelle Van Wonderen
  • Josh Steinman

Sound Design & Mix

  • Corey Bauman

Sound Designer

  • Eric Davis

Strategic Director

  • Zach Kula

Touch Designer Programming

  • Charlie Wilson
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