Let Her Run
Award: Graphite Pencil
Graphite Pencil / Entertainment / Scripted Long Form / 2021
Award: Wood Pencil
Wood Pencil / Direct / Film
Award: Wood Pencil
Wood Pencil / Film / Social Commercials Over 30 Seconds
Award: Wood Pencil
Wood Pencil / Film / Tactical
Award: Shortlist
Shortlist / PR / Reactive Response
It's enough to hear "not woman enough". Part of the World Athletics mindset is to corner female athletes into proving whether they are really women via sex testing - which has been around since the 1930s. The new chapter of this bigotry, in 2020, says that if the level of women's testosterone is higher than 5nmol/l they are not considered women. To shed a light on this discrimination, Africa made a film based upon the dramatic nude parade real-life sex testing carried out in the 60s.
What did the judges have to say?
"It is extremely uncomfortable to watch and has a kind of rawness to it that you hardly ever find in branded content."
Roxana Nita, Group Creative Director, Cheil Centrade
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.