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Miller Lite "Beer Me" Campaign

Award: Shortlist

Shortlist / Visual Effects / Practical Effects / 2021

Award: Shortlist

Shortlist / Film / TV/VOD Commercial Campaigns

“Beer me.” It’s what Americans say to their friends when they really, really need a beer. A beer has the power to pull us right out of uncomfortable situations: places we don’t fit, events we aren’t comfortable at. To make a deeper point about authenticity, DDB Chicago focused on practical effects to bring the feeling of saying "Beer Me" to life.

Credits

Client

Country

Advertising Agency

Production Company

Account Director

  • Diana El-Chantaf

Account Supervisor

  • Colette Charak

Assistant Account Executive

  • Raneen Onallah

Chief Creative Officer

  • Ari Weiss
  • Britt Nolan

Chief Marketing Officer

  • Michelle St. Jacques

Chief Production Officer

Chief Strategy Officer

  • Eric Zuncic

Creative Director

  • Nick Howard
  • Nick Stoner
  • Ruth Bellotti

Director of Music

  • Alec Stern

Editorial

  • Exile

Executive Creative Director

  • Ben Wolan

Executive Producer

  • Brigette Whisnant
  • Matt Blitz

Global VP Miller Family of Brands

  • Sofia Colucci

Group Account Director

  • Kiska Howell

Marketing Manager

  • Allison Wallin

Media Agency

  • Connect

Multicultural Agency Account Director

  • Amanda Saenz

Multicultural Agency Account Executive

  • Daniela Cardenas

Multicultural Agency Account Supervisor

  • Adriana Pineda

Multicultural Agency Associate Creative Director

  • Ricardo Chuecos
  • Vanessa Castaneda

Multicultural Agency Executive Creative Director

  • Jorge Murillo

Multicultural Agency Group Account Director

  • Beatriz Del Almo

Multicultural Agency Strategy Director

  • Mauricio Cadena

Music & Sound Company

  • Jafbox Sound

PR Agency

  • ICF Next

PR and Marketing Comms Director

  • Kirby Nardo

Production Lead

  • Zoe Grubbe

Production Manager

  • Polly Poulos

Project Management Director

  • Jen Polan

Project Manager

  • Jen Polan

Senior Producer

  • Adam Battista

Sr. Marketing Director

  • Courtney Benedict

Sr. Marketing Manager

  • Alan Bremerkamp

Strategy Director

  • Jonathan Palmer

Talent

  • Chris Quinn

Visual Effects Artist

  • Phil Crowe

Visual Effects Company

  • Parliament
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