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Trapped In Advertising

Award: Graphite Pencil

Graphite Pencil / Integrated / Collaborative Campaigns / 2021

Rick and Morty are known for travelling to terrifying universes. So, in 2020, Grey New York trapped them in the worst universe imaginable: advertising. In this hellscape where everything is marketing, they got trapped in a Pringles TV ad, and Rick’s alter ego got trapped in a new flavour: Pickle Rick Pringles. A Twitterbot Morty got trapped on social, schilling Pringles on the ad-iest night of the year: Super Bowl. And the show’s mobile game was seized to sell Pringles. By trapping R&M in the worst dimension, Pringles got its best-ever sales.

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