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Total — £ (ex. VAT)

VAR Discount

Award: Graphite Pencil

Graphite Pencil / Entertainment / Low Budget / 2021

Award: Wood Pencil

Wood Pencil / E-Commerce / Promotions

Award: Shortlist

Shortlist / Integrated / Large Business

Just in time for the opening match of Premier League, NORD DDB Stockholm decided to hijack the most debated part of football - the Video Assistant Referee. And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game. Where others saw a hated referee signal, the agency saw TVs in various sizes. When the referees made the signal, they triggered a discount on a new TV at Elgiganten’s webshop; which corresponded with the minute the signal was made. The VAR Discount turned an entire audience into potential customers.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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