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The Look

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials 61 - 120 Seconds / 2021

Award: Shortlist

Shortlist / Film / Cinema Commercials 61 - 120 Seconds

Created for cinema and broadcast television, an extended version of The Look premiered on June 2020 during Oprah Winfrey's Town Hall, following the murder of George Floyd. The Look was created to highlight the unconscious biases that Black men are forced to confront on a daily basis. The film leverages the real-life experiences of the team at SATURDAY MORNING to provide a window into the world of a Black man. Its goal is to help educate the public about what unconscious bias is, what it looks like, and to provide tools to change behaviour.

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