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The Met Unframed

Award: Shortlist

Shortlist / Digital Design / Immersive Experiences / 2021

When NYC’s Metropolitan Museum closed due to Covid-19, Verizon created a way to reopen it online. 140 built an immersive 360° experience that let visitors ‘walk’ The Met’s halls, giving new meaning to some of the world’s most famous artworks using 5G. Verizon and The Met curated 12 never-before-seen galleries in 30,000 sq ft of digital space and, for the first time, gave people the ability to take Met art home because who wouldn’t want a Van Gogh in their living room?

What did the judges have to say?

"Usually a visit to a famous museum is noisy, crowded and overwhelming and is difficult to focus on a particular piece. With this well-crafted, entertaining and educational digital experience the visitor has all the time and silence to enjoy the pieces of art."

Andrea Finke-Anlauff, Creative Director, Gofore

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