• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dave & Buster's: Ding Ding Ding

Award: Wood Pencil

Wood Pencil / Branding / Sonic Branding / 2021

Dave & Buster's is an arcade sports bar hybrid filled with games designed to make people feel like a winner. Mother New York’s idea was to express all the winning feelings you get at Dave & Buster's through sound, and make that sound its tagline. The agency sampled winning sounds from arcade games and winning moments inside Dave & Buster's and crafted them into more than 35 unique content pieces across all channels. Each piece triggers one of the many different winning feelings found at Dave & Buster's, rewarding the listener and making them feel like winners.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again