Nuud Gum Brand Identity
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2021
Nuud is a plant-based, plastic-free, biodegradable, sugar-free and vegan chewing gum. In an otherwise polluting category, all of these things make for a revolutionary new gum. It’s sugar free, vegan and tastes great. Having an eco-friendly message doesn’t mean compromising on taste or playful expression. Mother London developed a brand language that’s fearless but also light-hearted. It uses a new iconic Nuud logo to its full potential on packaging and features a nude, gender neutral mascot Charlie, communicating the message in a playful and different way
