Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.
What did the judges have to say?
"Mastercard found a way to help the LGBTQ + community through its products – Wanda Ximena Morgana Cálix Ponce"Wanda Ximena Morgana Cálix Ponce, Chief Creative Officer, Ogilvy & Mather Tegucigalpa
"Provided a simple and never-been-done-before solution for an issue. A kind of idea that makes people fall in love with the brand."Jon Ip, Executive Creative Director, AKQA Shanghai
"True Name is more than a campaign or a product, it’s a powerful commitment for many people around the world. It’s about inclusion, it’s about improving people’s lives. It’s about using the power of your brand to inspire and to make a difference now and for the future."Felix Del Valle, Chief Creative Officer, Ogilvy & Mather Sao Paulo
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.