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Contract for Change

Award: Graphite Pencil

Graphite Pencil / Media / Direct / 2021

Award: Wood Pencil

Wood Pencil / PR / B2B

Award: Wood Pencil

Wood Pencil / Impact / Initiatives / Brands

Award: Shortlist

Shortlist / Direct / Direct Mail

Award: Shortlist

Shortlist / PR / In-Market

Only 1% of US. farmland is organic. The reason? Going organic is extremely challenging for struggling family farms. Michelob ULTRA Pure Gold has taken on the mission of transforming America’s agriculture with Contract for Change: an agreement that farmers sign today that guarantees them a buyer in three years when their organic transition is complete, removing the biggest barrier. Contract for Change was offered to all American farmers. 104,000 acres are in transition today and will soon produce ingredients for Michelob ULTRA Pure Gold and countless other brands.

  • Contract for Change
  • Contract for Change
  • Contract for Change
  • Contract for Change
  • Contract for Change

Credits

Client

Country

Advertising Agency

Design Agency

Production Company

Account Supervisor

  • Michael Fox

Analytics Director

  • Paul Bierzychudek

Associate Creative Director

  • Niels Sienaert
  • Tim Schoenmaeckers

Audio Engineer

  • Batsirayi Zesaguli

Audiovisual Director

  • Jason Ryan

Chief Creative Officer

Chief Strategy Officer

  • John Kenny

Creative Director

  • Marianna Ruiz
  • Peter Carnavale

Director

  • Samantha Durrant

Director of Photography

  • Myles Beeson

Director of Production

  • Joe Tipre

Director of Project Management

  • Kristin Oberg

Editor

  • Cameron Yergler

EVP, Head of Production N.A.

  • Kerry Hill

Executive Creative Producer

  • John Bleeden

Executive Post Producer

  • Rene Steinkellner

Executive Producer

  • Ximena Aguirre

Former Chief Creative Officer

  • Liz Taylor

Group Managing Director

  • Antoniette Wico

Managing Director

  • Bianca Marcus

Photographer

  • Steven Piper

Post Production Company

  • Lord + Thomas

Post Production Producer

  • Alex Bartczak

Producer

  • Domenic Caruso
  • Jim Walter
  • Jonathan Wachala

Production Business Manager

  • Steve Armstead

Senior Art Director

  • Marcus McCoy

Senior Director of Agricultural Procurement

  • Jessica Newman

Senior Marketing Director

  • Marcela Garcia

Senior Producer

  • Carolina Velez

Senior Production Business Manager

  • Ellen Kuratnik

Senior Strategic Planner

  • Melissa Jackson

Strategic Planning Director

  • Thomas Hehir

Studio Manager

  • Drew Beeson

Talent Manager

  • Trish Gregor

Traffic Manager

  • Mary Beth Patton

Vice President, Brand Marketing

  • Azania Andrews
  • Ricardo Marques

Worldwide Creative Partner

  • Fred Levron
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