• D&AD Awards 2021
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Macmillan - Whatever It Takes

Award: Graphite Pencil

Graphite Pencil / Editing / Film / 2021

Award: Wood Pencil

Wood Pencil / Casting / Film

Award: Wood Pencil

Wood Pencil / Cinematography / Film

When Covid-19 hit, the funding Macmillan received was dealt a blow. 98% of its income comes from public donations. In addition, it soon became apparent cancer was becoming the ‘forgotten C’ and Macmillan’s services were more vital than ever. The big idea is rooted in the human truth that Macmillan does whatever it takes.

What did the judges have to say?

"Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work."

Elise Butt, Editor, Trim Editing

"The edit is simple yet perfect and evokes emotion."

Aika Miyake, Editor, Cut + Run & ARC Edit

"Every time I watch it I get something new and I can't help but be pulled into that world and cry."

Kat Janes, Editor, Edit Collective

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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