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Award: Shortlist

Shortlist / Casting / Street Casting / 2021

This campaign needed to drive awareness of the premium Japanese apple cider vinegar brand in the UK. Wonderhood Studios knew that almost half of Brits believe that Japan is the happiest and healthiest nation in the world but what they may not know is that drinking vinegar is a centuries-old daily habit that’s rooted in Japanese tradition. As well as being a top ritual to aid a more balanced lifestyle, it’s also a way of life. This playful campaign captured some of the country’s oldest residents’ vigorous zest for life, tripling brand awareness in one month and significantly increasing purchase intent.

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