Real 5G
Award: Yellow Pencil
Yellow Pencil / Direction / Film / 2021
Award: Graphite Pencil
Graphite Pencil / Production Design / Film
Real 5G time-travels to a not-so-distant future when 5G has changed British life for the better. The ad provides an antidote to negative headlines and bleak forecasts of the UK’s future, while also attempting to make 5G technology seem more relatable to customers via such futuristic wonders as holographic dating apps, finger-embedded speakers, and smell-o-vision which allows an entire follower list to share your Gregg's-based joy.
What did the judges have to say?
"Visually stunning, great editing, everything worked."
Rika Nakanishi, Production Designer, Rika Nakanishi
"Modern, really cool aesthetics, amazing ideas and attention to detail. Fun to watch, trippy, and it totally hits the spot."
Miren Oller, Production Designer, Miren Oller
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.