Burger King values craveability over all else. So, when it came to illustration, the brand knew it needed to be mouthwatering, big and bold, playfully irreverent and proudly true. With help from Cachetejack, Burger King created a unique, hand-drawn illustration style full of colour, energy and humor. With fresh ingredients as the focus, these illustrations brought a storytelling element to its packaging, in-store artwork and across social media. The world took notice. The total rebrand garnered 1.1 billion impressions in five days, increasing visitation intent by 39%.