Although Covid infection numbers were rising exponentially in summer 2020, young people who believed the virus didn’t affect them started to experience caution fatigue. The weather was finally nice after months of lockdown, and they were ready to throw caution out the window and gather socially. Cold and flu brand Mucinex knew it had to do something to encourage young people to stay home and do their part in flattening the curve.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.