Squarespace is a platform that enables people to launch ideas and businesses online. In a year when everything was put on hold, it wanted to inspire people to launch their ideas with a simple message: if you believe in something, launch it. Inspired by the optimism of the ‘60s space programme, the brand created a cinematic film that showed ideas literally launching into space. It also created spots and OOH, called Launch Kits, that acted as a checklist for launch. Through it all customers were reminded that when they believe in something, Squarespace is here to help them launch it.