Salla 2032
Award: Graphite Pencil
Graphite Pencil / Art Direction / Integrated / 2021
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs
Award: Wood Pencil
Wood Pencil / Branding / Tactical
Award: Wood Pencil
Wood Pencil / Art Direction / Direct
Award: Wood Pencil
Wood Pencil / Entertainment / Scripted Short Form
Award: Wood Pencil
Wood Pencil / PR / Multi-Market
Award: Wood Pencil
Wood Pencil / PR / Reactive Response
Award: Wood Pencil
Wood Pencil / Impact / Initiatives / Nonprofits
Award: Shortlist
Shortlist / Film / Promotions
Award: Shortlist
Shortlist / Film / Tactical
Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis.
What did the judges have to say?
"From a tactical point of view, it was brilliant."
Sara Kalen, Senior Designer, Butterfly Cannon
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